As we get closer to the relaunch of our website I am noticing more articles supporting the importance of a strong online presence and brand awareness.

We have been working very hard to develop our brand while the web site is being rebuilt much like the 6 million dollar man, (We can rebuild him, we have the technology…better than he was before, better, stronger, faster.. ) by focusing on things like Facebook , Here is  a link to our GTA profile http://www.facebook.com/profile.php?id=1056974314 and here is a link to our Construction News and Report Group Page http://www.facebook.com/pages/Ottawa-ON/Construction-News-and-Report-Group/9798714306?ref=s

We have also developed a strong following with our Construction Markering Ideas Blog and bi-weekly newsletter that has paid off to companies wanting to advertise before we even considered asking. The greatest thing that developing your brand online has done is levelling the playing field between small/medium sized businesses and large corporations. You are as big as you appear to be online or as small depending on the effort put into your deisgn. Is this a good or bad thing?